Letzte Vorlesung

Heute hatte ich meine letzte Vorlesung an der National University of Ireland in Galway. Somit wäre das vierte Semester meines Studiums überstanden, wären da nicht noch die Prüfungen. Diesmal habe ich mir vorgenommen etwas frühzeitig mit dem Lernen anzufangen, da der Stoff doch etwas umfangreicher ist als an der FH. Manchmal kann Lernen richtig witzig sein: Hier eine Kostprobe aus dem Fach Brand Management:

Examples of brand names that are problematic abroad:

In the UK the deodorant brand Axe from Unilever was renamed Lynx, because the name Axe invoked too many negative associations (murder weapon).

The Spanish bread brand Bimbo is associated in English with an attractive but empty-headed young woman.

The Dutch bread brand Bums was associated in English with a person's backside, and in German with sex.

In Australia, the name Durex was used for sticky tape. Australian tourists in Europe were looked at strangely when they asked for this brand of sticky tape in a shop.

The airline company Emu did not really get off the ground, because an emu is an Autralian bird that cannot fly.

The brand name Gammon (deodorant and men's cosmetics from Beiersdorf) is associated in English with smoked ham.

In France, the Toyota brand MR2 was renamed MR, because MR2 was pronocounces "merdeux".

The Finnish have an anti-freeze brand for car locks called Super Piss.